Animal was conceived back in 1987 by two surfers who were really fed up with continually losing there watches in the water due to the straps breaking under extreme conditions. They came up with a solution in the form of a webbing and Velcro strap that seemed to put an end to their problems.
Setting up 'production' in a back bedroom at one of their mothers house, they began to make small quantities of straps and sell them to surfing friends. The money raised paid for surf trips to far flung spots in oz and Hawaii where the pair sold more straps to fund their storm chasing escapades.
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